If you're like me, you take joy in making everything by hand, not just jewelry. Most of my craft show displays have been either made from scratch or customized. I do this both because it is often less expensive to build than it is to buy, and because it gives displays a unique look so they don't blend in at shows.
Here's a list of some of my favorite ways to build or customize craft show displays. Feel free to adapt them to suit your tastes, after all, your business should reflect you!
1. Painted Thrift Store Finds
I have found wooden bowls, wicker baskets, odd candle pedestals and wooden divided lunch trays at thrift stores. Usually, they don't look like much when I find them and have a good deal of wear or staining. I like to sand them lightly with a medium grit paper (around 400) and then paint them with a couple of coats of interior latex paint. It gives them a fresh face and if you paint them all in the same color, it can give you a cohesive display even if the pieces are different in shape.
The reason I use interior latex is because it dries harder than artists acrylic. If you paint objects with acrylic, it will be more likely that the paint will stick to plastic, glass, paper or other painted surfaces, and lift onto the objects being displayed. The safest way to protect against any paint lifting is to line the container or tray with fabric or a filler before adding your display items.
2. Paper Mache Bust / Necklace display
I started with a framework of mesh and wire, but you could just as easily use a balloon for the head and crumpled up newspaper taped together for the neck and shoulders. You don't need to put features onto the bust, just shape it into the general impression of a life sized head, neck and shoulders. Another option is to use plaster of paris to actually cast a bust of yourself or a friend, then once it is cured add a base with more plaster so that it will stand up.
Either method of building a bust can then be painted, decoupaged, or left as is, depending on the look you're going for.
3. Suitcase
I've said before that I love suitcase displays, especially if they are made so that they can just be opened and popped up on a table, for a super fast setup. One method to accomplish this is to remove the "guts" of the suitcase or briefcase, up to and including the liner if you're comfortable with it. You can then re-line the case with fabric or vinyl, or you could even paint the inside of it if the original liner came out cleanly. You could add cork board sheeting, chalk board paint, or a magnetic surface to the inside of the lid, where you can hang items for display, write messages, or display magnetic items. You can use self-adhesive hooks or magnetic hooks as well.
The bottom of the case can be filled with bins to hold items or it can serve as a large basket for loose items.
4. Frames
I have used frames a few different ways in my displays: I covered a frame with fine mesh to display earrings & necklaces, I've filled a frame with a sheet of cork-board to display thumbtacks or use tacks as hooks to display jewelry. There is also the link I posted previously for filling small frames with ring-holders. I like frames because they can be used either flat on a table or vertically, especially if the original back of the frame is still in-tact and can hold it upright or allow it to hang from a fixture. The frame itself can add some visual blank space between sections of your display, giving the eye a place to rest before moving on to the next display. They can also be painted to match the rest of your display and you can even paint over a cork board in a frame.
5. Tiered Displays
You could buy tiered dessert/serving trays at some major stores and vintage stores, but it's fun to make a unique version yourself. If you can find a few glasses (stemmed are great) or even medium-tall candle holders, as well as some assorted sizes of plates, they can be glued together in a stack to form a unique tiered display. I recommend using a glue like E9000 or Gorilla, something that adheres well to glass & smooth surfaces. White glue or hot glue does not normally form a good adhesion to non-porous surfaces.
There are many other ways to build & create your own displays, these just happen to be my favorites. More ideas can be found on the JellyPins Pinterest board, and I add to it often when I find fun ideas!
Amber
Showing posts with label selling. Show all posts
Showing posts with label selling. Show all posts
Monday, September 9, 2013
Tuesday, September 3, 2013
How to Make Craft Shows a Little Easier
Anyone who has sold handmade goods at a craft show knows it is exhausting. Not only are we operating a pop-up store for hours on end, but we have to make that store appear and disappear, often all in a single day. It makes me tired just thinking about it!
Over the years, I've learned a few tactics to help make the craft show experience a little easier:
Ready To Go Displays -
Any aspect of your display that can be arranged or set up before hand will save you time and effort on the day of the show. Jewelry trays with the items laid out in advance, hanging racks with the jewelry hung on it and folding cases that stand vertically on the table are just a few examples of methods to have jewelry laid out and ready to go in a snap.
Business Operations in a Briefcase -
You can use a briefcase, small suitcase, lock box or even a plastic container to keep all of your transaction tools in one place and ready to go from show to show. I use a briefcase that holds my packaging & bags, change, pens, business cards, Square reader, calculator and ledger. When I arrive at a show and set up, I just put the case on the table, open it up and I'm ready to go. Because most of the items stay in there between shows, I always know where everything is and there is no last minute searching the night before or day of the show.
Folding Dolly / Carts -
These are really efficient because they fold up to be kept in your vehicle or under a table at a show, but they can hold a great deal with the addition of bungee cables. I've used these for years, and it has reduced the number of load-in trips to just one, and saved my back!
Pricing Reminder Card -
This is most effective if you have groups of items that are all the same price. I like to price these with signs, but it has lead to moments where I forget exactly what was on the sign so in mid-transaction, I have to run around the table and look at the sign. In order to make it easier, I take an index card and write down the price of any of these types of items and keep it in my briefcase. That way, I only need to glance at the card for a moment to make sure I'm charging the right prices.
Setting up Square -
The Square app has the ability to store your item information. During a transaction, whether cash or credit, you can tap the item you are selling rather than having to put items in individually or tally them up & write them in a ledger separately. Click here for Square's instructions on setting this up for the smart phone app.
With these tips you can set your display up ahead of time, have everything in one place & get it into your booth a little easier, so that you can spend all your energy on having a great show!
Amber
Over the years, I've learned a few tactics to help make the craft show experience a little easier:
Ready To Go Displays -
Any aspect of your display that can be arranged or set up before hand will save you time and effort on the day of the show. Jewelry trays with the items laid out in advance, hanging racks with the jewelry hung on it and folding cases that stand vertically on the table are just a few examples of methods to have jewelry laid out and ready to go in a snap.
Business Operations in a Briefcase -
You can use a briefcase, small suitcase, lock box or even a plastic container to keep all of your transaction tools in one place and ready to go from show to show. I use a briefcase that holds my packaging & bags, change, pens, business cards, Square reader, calculator and ledger. When I arrive at a show and set up, I just put the case on the table, open it up and I'm ready to go. Because most of the items stay in there between shows, I always know where everything is and there is no last minute searching the night before or day of the show.
Folding Dolly / Carts -
These are really efficient because they fold up to be kept in your vehicle or under a table at a show, but they can hold a great deal with the addition of bungee cables. I've used these for years, and it has reduced the number of load-in trips to just one, and saved my back!
Pricing Reminder Card -
This is most effective if you have groups of items that are all the same price. I like to price these with signs, but it has lead to moments where I forget exactly what was on the sign so in mid-transaction, I have to run around the table and look at the sign. In order to make it easier, I take an index card and write down the price of any of these types of items and keep it in my briefcase. That way, I only need to glance at the card for a moment to make sure I'm charging the right prices.
Setting up Square -
The Square app has the ability to store your item information. During a transaction, whether cash or credit, you can tap the item you are selling rather than having to put items in individually or tally them up & write them in a ledger separately. Click here for Square's instructions on setting this up for the smart phone app.
With these tips you can set your display up ahead of time, have everything in one place & get it into your booth a little easier, so that you can spend all your energy on having a great show!
Amber
Tuesday, August 27, 2013
Using the Elements of Art to Create Balanced Show Displays
(the elements of art can be found here on Wikipedia if you'd like to learn more about them)
Texture - The best way to use and highlight texture is to include a few different types to break it up. Typical craft show displays do so by their nature, as the tablecloth, display fixtures, and items often have different textures.
To bring out the texture of the items you're displaying, place them against contrasting textures. Some examples include fabric items against either a smooth surface or a fabric with a heavier texture, smooth & sleek jewelry against a richer textured surface, highly textured jewelry against a fine, smooth surface.
To reduce busy-ness, select a limited number of different textures, say 3 or 4, and use them consistently throughout your display. If your display already feels very smooth and lacking in texture, adding some in can add more depth and even encourage people to reach out and feel both the display and the items for sale.
Space - There are two kinds of space: positive and negative. Positive space in a display would be the items displayed as well as tags, signs, containers and fixtures. Negative space is the area between items on display, areas where the tablecloth or background is visible, and space between the position of containers and fixtures on the table surface or wall.
The ratio of positive to negative space can be a personal preference, for a display that has an overall feeling of fullness without busy-ness, I personally prefer a ratio of between 50:50 and 70:30 (positive:negative). This means that only half to two-thirds of the visual space is filled with content. This will allow visitors to your booth an area for their eyes to rest in between the lovely items displayed.
Shape - In a display, shape factors in on the overall theme of the space. Displays can have very broad, flat shape to thin & wiry shape, or round & dimensional to flat. But, to keep a display coherent and cut down on visual clutter, the shapes of the displays should relate to each other. Two wire displays look more consistent than a wire display with a pegboard display. Shallow round glass bowls mixed with tall metal buckets will add visual clutter.
Color - The number one place that visual clutter comes from (other than too many objects) is too many colors. Pick a palette of 2-3 colors that suits your work and your overall brand image, and stick with it. A great scheme is to use neutral colors as a basis that are very complimentary to one another, and then have one or two bold colors as accents. Accent colors are best used in small bursts, but make sure the color occurs often enough throughout the display that it doesn't look out of place.
In my own displays, I utilize black, white and grey as the basis of my display, then I accent it with a bright teal. This scheme matches my business cards and logos, and colorful jewelry pops when it is against clean, neutral colors.
A blind spot that can occur with color is the open areas of your display. If at all possible, design your booth to have a backdrop, be against a wall, or use displays that are not see-through. This way the table, people or scenery behind you will not interact with your display by adding colors that distract.
Tone/Value - This refers to the difference between areas that are light and areas that are dark, and how great the difference between them is. You can utilize the difference in value to highlight your products and make them visually jump off the displays. Placing dark or brightly colored items against a light or pale color, or placing light or metallic items against a darker color will help them to stand out.
You will also want to pay attention to value when it comes to each component of your display. The tablecloth, containers and fixtures should have a very consistent value so that they blend well together and to not try to pop against each other, drawing visual attention away from the items you are displaying.
Line - The lines that you create within your display by placement can lead your customer's eye on a journey. By using regular height of displays, or a deliberately uneven height, you can control the flow.
A great example of this is having your taller displays even across the top or tallest in the middle, and lower displays lowest in the center rising as they approach either edge of the space. This creates a visual "loop", where the eye will typically fall somewhere in the middle and then follow the line around and be drawn into the upper and lower parts of the display.
If there is too much of a gap in the height of display items, it can feel unnatural or even draw your customer's eye over to the display next to you. Having items elevated with height on one side and not on the other can make your display a roller-coaster for the eye, so that it slides downward, out of your booth and into the next. By creating symmetry or a loop, you get the eye to naturally flow back into the space from the edges, which can help to draw people in.
Using these concepts together to bring consistency and movement to your display can help encourage people to spend more time and really explore what you have to offer.
Once you have brought together an idea for a display that is consistent, minimal and cohesive, try adding in some variety in color or shape. For example, if you have display pieces which are all the same size, shape, color and texture, it could feel very zen, or you may find it boring. Try mixing up one of the characteristics, so that they are the same in three elements but different in one. You could try all glass bowls that are white and have different shapes, or fabric bins that are each a different color but all the same size & shape, color coordinated to the items that are in them.
If you like this post, let me know! I may do more in the future, applying the elements of art to photography, jewelry design, etc!
Amber
Thursday, August 22, 2013
Top 10 from Pinterest - Craft Show Display Ideas
I'm starting a new thing... Each week I'm going to post a top ten of ... something! It might be interesting beads, business tips, or even craft show display ideas.
This week I'm going to run with that last one, and share with you my 10 favorite items (found on Pinterest) that would make excellent craft show displays. Enjoy :)
1. Spray Painted Wicker Baskets
I kind-of hate wicker baskets. It might be because I grew up in a house with lots of them, all dusty and faded and generally gross. Or, maybe it's the look of woven wood that sets my teeth on edge. I'm not entirely sure, but learned this week that if you throw a coat of paint on those bad boys, I suddenly start considering where I can put them in my apartment...
I thought these would be a really cute way to display things at a craft show. I've always been a fan of bins, and being able to make them match your display colors (and look rather cool) is always a plus. You could even color coordinate the baskets to what is inside!
Have I mentioned that I'm an absolute nut for color coordination?
2. Framed Ring Displays
I love these so much! I have used regular and half size jewelry trays in my display, but I like a smaller ring display so that I can group "like" rings together, and keep them separate from other groupings. This is perfect, and you can make it match your colors!
3. Chalkboard Suitcase
Suitcase displays are adorable to begin with, but adding the chalkboard is genius. You can change the writing based on what is displayed... you can even write on sales or special deals!
4. Headband Display
I think of all the headband displays I've seen, I like this one the most. It seems like the usual ways to display these is to hang them all on a tube, or wrap them around a round cylinder, and it's best to display your items in a format that has them easy to pick up, otherwise customers might worry about knocking something over and end up not buying something they like.
5. "Cake" Stands
It looks like these were originally intended to be cake stands, but they can be made at various heights and with whatever plates you can find, so that they match the rest of your display. They would be great with white or solid color plates, so that the jewelry really pops!
6. Flat Extension Cords
Once these become more common on the market, I suspect they'll become the safety standard for craft shows!
7. Suitcase
I really, really like suitcase displays. This one is an excellent example.
8. Glassine & Washi Tape Packages
Wrap your customer's purchases up in these! They are so cute and perfect for branding! You could have a stamp or stickers made of your logo to add to these for a nice professional look.
9. Fabric Baskets
These are lovely, and if you can make them yourself, even better! It's nice to see a display at a craft show that catches your eye, and when you get up close you find the products in the display match it. Making these with scraps of fabric from your sewn products would be a great way to show off the fabrics to draw the customers in.
10. Bags with Button Closures
Another really cute glassine envelope possibility.
Have fun and stay inspired!
<3> Amber
This week I'm going to run with that last one, and share with you my 10 favorite items (found on Pinterest) that would make excellent craft show displays. Enjoy :)
1. Spray Painted Wicker Baskets
I kind-of hate wicker baskets. It might be because I grew up in a house with lots of them, all dusty and faded and generally gross. Or, maybe it's the look of woven wood that sets my teeth on edge. I'm not entirely sure, but learned this week that if you throw a coat of paint on those bad boys, I suddenly start considering where I can put them in my apartment...
I thought these would be a really cute way to display things at a craft show. I've always been a fan of bins, and being able to make them match your display colors (and look rather cool) is always a plus. You could even color coordinate the baskets to what is inside!
Have I mentioned that I'm an absolute nut for color coordination?
2. Framed Ring Displays
I love these so much! I have used regular and half size jewelry trays in my display, but I like a smaller ring display so that I can group "like" rings together, and keep them separate from other groupings. This is perfect, and you can make it match your colors!
3. Chalkboard Suitcase
Suitcase displays are adorable to begin with, but adding the chalkboard is genius. You can change the writing based on what is displayed... you can even write on sales or special deals!
4. Headband Display
I think of all the headband displays I've seen, I like this one the most. It seems like the usual ways to display these is to hang them all on a tube, or wrap them around a round cylinder, and it's best to display your items in a format that has them easy to pick up, otherwise customers might worry about knocking something over and end up not buying something they like.
5. "Cake" Stands
It looks like these were originally intended to be cake stands, but they can be made at various heights and with whatever plates you can find, so that they match the rest of your display. They would be great with white or solid color plates, so that the jewelry really pops!
6. Flat Extension Cords
Once these become more common on the market, I suspect they'll become the safety standard for craft shows!
7. Suitcase
I really, really like suitcase displays. This one is an excellent example.
8. Glassine & Washi Tape Packages
Wrap your customer's purchases up in these! They are so cute and perfect for branding! You could have a stamp or stickers made of your logo to add to these for a nice professional look.
9. Fabric Baskets
These are lovely, and if you can make them yourself, even better! It's nice to see a display at a craft show that catches your eye, and when you get up close you find the products in the display match it. Making these with scraps of fabric from your sewn products would be a great way to show off the fabrics to draw the customers in.
10. Bags with Button Closures
Another really cute glassine envelope possibility.
Have fun and stay inspired!
<3> Amber
Tuesday, October 25, 2011
Pricing
Pricing is often a huge question among crafters. Many of us get stuck because we feel that what we have made was easy for us to make, so we can be shy or even feel guilty asking appropriate prices for our work.
I was thinking about this recently and came to an important realization. I can go to just about any store and find jewelry that was likely made in China for prices such as $20 /earrings and $40 / necklace, and those pieces are not only cheaply made and imported but were created en masse and will be worn by thousands, if not millions.
Then you have those who create handmade work but will create a limited or unlimited number of the same design, so while that design is handmade and unique to that artist, there are still anywhere from a dozen to a few hundred of the same item out there.
And finally, you have the artist who creates just one of any of their designs, so that one piece stands alone, and cannot be sold to multiple customers.
These are important factors to think about when pricing handmade goods. I am sure that a particular pair of earrings I created and priced at $50 could have a imitation mass produced and offered at Claire's for all of $7.00. The mass produced earrings wouldn't take as long, as much care, or as much detail as the earrings I had made, but they would have a similar look.
What it really boils down to is who you want to sell your jewelry to. If it is anyone and everyone, and as many pieces as possible, then your best bet is to set competitive prices with what people can find at the mall.
If you want to sell to someone, who like me, believes that special handmade pieces have a life and soul all their own, perpetuated by the love of those who make them and those who buy them, then what you make will be worthy of more than any department store piece could hope to achieve.
A matter of perception comes into play in the pricing of jewelry (or any handmade items) as well.
Your perception has a huge impact on the customer's perception. For example:
If you use the cheapest materials you can find, do fine handwork in making your items, then present, display, price and sell them for relatively low prices, your customer will view your items as worth what you are asking. In other words, you'll cheapen them. This not only makes each piece worth less but also gives the impression that they are less desirable.
People do not think to themselves that they'd like to save up for a $20 item that is presented as if it belongs in a yard sale.
On the other hand, if you select quality materials for your work, present it in a professional manner (but still warm, fun or quirky, we are artists after all!), and ask a price that genuinely reflects the time, love and thought put into your item as well as the rarity of it, this will be conveyed to the public. They will see your work as something special, something that has a value beyond its materials because of what went into it and the artistic mind behind its creation. Then people are no longer buying a simple object but instead are connecting with another human being by taking something created by one hands and passing on the message it carries by themselves wearing it, allowing for further connections with everyone who sees and admires the piece.
If you present yourself in the right manner, potential customers will instinctively know that they aren't just buying a piece of jewelry but are in fact investing in the vision of an artist.
This is all food for thought and there is no single pricing scheme that works for every person or every craft. It is many factors woven together that equal the value of your work in the eye of the public.
I happen to be the jewelry designer who makes the bulk of my designs only once. For me it is because my ideas for jewelry are just like my ideas for paintings - once it is created, it is out of my mind and I often couldn't force myself to make the same thing again. Not only that, many of my jewelry designs are not repeatable, because I allow flow and randomness to dictate aspects of the design. In my case, attempting to competitively price my jewelry against a manufacturer would make absolutely no sense at all.
Here is a list of factors that can cause consumers to view your work as worth more than average prices or less than average prices. This isn't to say that everyone agrees, but in general these factors have an impact on perceived value.
-Are your items handmade? Yes - higher No - lower
-Are your items one of a kind? Yes - higher No - lower
-Do you use semi precious stones and metals? Yes - higher No - lower
-Are your photographs or displays professional looking? Yes - higher No - lower
-Do your designs tend to follow current market trends? Yes - lower No - higher
-When you search handmade jewelry on Etsy, are there many other items of a similar style / technique to yours? Yes - lower No - higher
-When you search similar handmade items, does it appear most use higher quality materials? Yes - lower No - higher
-Do retail stores offer jewelry which in the eyes of a customer is comparable in design / overall style? Yes - lower No - higher
Do you believe in yourself and your artistic vision? Chances are if the answer is yes, you're already charging prices comparable to what you put into creating your jewelry. If not, you're likely underselling yourself.
Also, keep in mind that every designer makes some pieces that have more intrinsic value than others. I make dozens of earrings that are pretty basic assemblage - albeit with my unique perspective on color combinations and shapes and styles of beads. I sell these for much less than my sculptural necklaces that are one of a kind because of factors in the above list. It is good to have a range of prices, but also to try to keep the bulk of your stock near the middle of that price range. Often, people subconsciously select items that fall about halfway between your most expensive and least expensive pieces.
I was thinking about this recently and came to an important realization. I can go to just about any store and find jewelry that was likely made in China for prices such as $20 /earrings and $40 / necklace, and those pieces are not only cheaply made and imported but were created en masse and will be worn by thousands, if not millions.
Then you have those who create handmade work but will create a limited or unlimited number of the same design, so while that design is handmade and unique to that artist, there are still anywhere from a dozen to a few hundred of the same item out there.
And finally, you have the artist who creates just one of any of their designs, so that one piece stands alone, and cannot be sold to multiple customers.
These are important factors to think about when pricing handmade goods. I am sure that a particular pair of earrings I created and priced at $50 could have a imitation mass produced and offered at Claire's for all of $7.00. The mass produced earrings wouldn't take as long, as much care, or as much detail as the earrings I had made, but they would have a similar look.
What it really boils down to is who you want to sell your jewelry to. If it is anyone and everyone, and as many pieces as possible, then your best bet is to set competitive prices with what people can find at the mall.
If you want to sell to someone, who like me, believes that special handmade pieces have a life and soul all their own, perpetuated by the love of those who make them and those who buy them, then what you make will be worthy of more than any department store piece could hope to achieve.
A matter of perception comes into play in the pricing of jewelry (or any handmade items) as well.
Your perception has a huge impact on the customer's perception. For example:
If you use the cheapest materials you can find, do fine handwork in making your items, then present, display, price and sell them for relatively low prices, your customer will view your items as worth what you are asking. In other words, you'll cheapen them. This not only makes each piece worth less but also gives the impression that they are less desirable.
People do not think to themselves that they'd like to save up for a $20 item that is presented as if it belongs in a yard sale.
On the other hand, if you select quality materials for your work, present it in a professional manner (but still warm, fun or quirky, we are artists after all!), and ask a price that genuinely reflects the time, love and thought put into your item as well as the rarity of it, this will be conveyed to the public. They will see your work as something special, something that has a value beyond its materials because of what went into it and the artistic mind behind its creation. Then people are no longer buying a simple object but instead are connecting with another human being by taking something created by one hands and passing on the message it carries by themselves wearing it, allowing for further connections with everyone who sees and admires the piece.
If you present yourself in the right manner, potential customers will instinctively know that they aren't just buying a piece of jewelry but are in fact investing in the vision of an artist.
This is all food for thought and there is no single pricing scheme that works for every person or every craft. It is many factors woven together that equal the value of your work in the eye of the public.
I happen to be the jewelry designer who makes the bulk of my designs only once. For me it is because my ideas for jewelry are just like my ideas for paintings - once it is created, it is out of my mind and I often couldn't force myself to make the same thing again. Not only that, many of my jewelry designs are not repeatable, because I allow flow and randomness to dictate aspects of the design. In my case, attempting to competitively price my jewelry against a manufacturer would make absolutely no sense at all.
Here is a list of factors that can cause consumers to view your work as worth more than average prices or less than average prices. This isn't to say that everyone agrees, but in general these factors have an impact on perceived value.
-Are your items handmade? Yes - higher No - lower
-Are your items one of a kind? Yes - higher No - lower
-Do you use semi precious stones and metals? Yes - higher No - lower
-Are your photographs or displays professional looking? Yes - higher No - lower
-Do your designs tend to follow current market trends? Yes - lower No - higher
-When you search handmade jewelry on Etsy, are there many other items of a similar style / technique to yours? Yes - lower No - higher
-When you search similar handmade items, does it appear most use higher quality materials? Yes - lower No - higher
-Do retail stores offer jewelry which in the eyes of a customer is comparable in design / overall style? Yes - lower No - higher
Do you believe in yourself and your artistic vision? Chances are if the answer is yes, you're already charging prices comparable to what you put into creating your jewelry. If not, you're likely underselling yourself.
Also, keep in mind that every designer makes some pieces that have more intrinsic value than others. I make dozens of earrings that are pretty basic assemblage - albeit with my unique perspective on color combinations and shapes and styles of beads. I sell these for much less than my sculptural necklaces that are one of a kind because of factors in the above list. It is good to have a range of prices, but also to try to keep the bulk of your stock near the middle of that price range. Often, people subconsciously select items that fall about halfway between your most expensive and least expensive pieces.
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