Thursday, September 19, 2013

Five Wire Wrapping Video Tutorials

Instead of the usual ten links, I'm posting 5 videos. These are all basic wire wrapping techniques to make useful and basic components for your jewelry.

How to wire wrap end caps (could also be used as bead caps for the right bead shape)


How to wire wrap ends on leather cord (this is the technique I use for my jewelry, I really like the way it looks)


How to wire wrap a briolette or stone


How to wire wrap a hook & loop clasp


How to make a simple wire wrapped ring (once you have the basic technique down, you can make more complex designs!)


Enjoy :) Amber

Thursday, September 12, 2013

The Weekly Ten - Color Inspiration!

Every now and then, I'll see a photo, or something in a vintage shop, or even the way my cat's grey fur contrasts the colorful toy he's attempting to destroy, and the colors inspire me to make a new jewelry design. Sometimes it happens just by poking around in my boxes of beads, holding different colors up together to see how I like them.

Here are ten photos from Pinterest that have gorgeous, inspiring colors! (and shapes!)
































Enjoy :)

Amber

Monday, September 9, 2013

DIY Craft Show Displays

If you're like me, you take joy in making everything by hand, not just jewelry. Most of my craft show displays have been either made from scratch or customized. I do this both because it is often less expensive to build than it is to buy, and because it gives displays a unique look so they don't blend in at shows.

Here's a list of some of my favorite ways to build or customize craft show displays. Feel free to adapt them to suit your tastes, after all, your business should reflect you!

1. Painted Thrift Store Finds

I have found wooden bowls, wicker baskets, odd candle pedestals and wooden divided lunch trays at thrift stores. Usually, they don't look like much when I find them and have a good deal of wear or staining. I like to sand them lightly with a medium grit paper (around 400) and then paint them with a couple of coats of interior latex paint. It gives them a fresh face and if you paint them all in the same color, it can give you a cohesive display even if the pieces are different in shape.

The reason I use interior latex is because it dries harder than artists acrylic. If you paint objects with acrylic, it will be more likely that the paint will stick to plastic, glass, paper or other painted surfaces, and lift onto the objects being displayed. The safest way to protect against any paint lifting is to line the container or tray with fabric or a filler before adding your display items.


2. Paper Mache Bust / Necklace display

I started with a framework of mesh and wire, but you could just as easily use a balloon for the head and crumpled up newspaper taped together for the neck and shoulders. You don't need to put features onto the bust, just shape it into the general impression of a life sized head, neck and shoulders. Another option is to use plaster of paris to actually cast a bust of yourself or a friend, then once it is cured add a base with more plaster so that it will stand up.

Either method of building a bust can then be painted, decoupaged, or left as is, depending on the look you're going for.


3. Suitcase

I've said before that I love suitcase displays, especially if they are made so that they can just be opened and popped up on a table, for a super fast setup. One method to accomplish this is to remove the "guts" of the suitcase or briefcase, up to and including the liner if you're comfortable with it. You can then re-line the case with fabric or vinyl, or you could even paint the inside of it if the original liner came out cleanly. You could add cork board sheeting, chalk board paint, or a magnetic surface to the inside of the lid, where you can hang items for display, write messages, or display magnetic items. You can use self-adhesive hooks or magnetic hooks as well.

The bottom of the case can be filled with bins to hold items or it can serve as a large basket for loose items.


4. Frames

I have used frames a few different ways in my displays: I covered a frame with fine mesh to display earrings & necklaces, I've filled a frame with a sheet of cork-board to display thumbtacks or use tacks as hooks to display jewelry. There is also the link I posted previously for filling small frames with ring-holders. I like frames because they can be used either flat on a table or vertically, especially if the original back of the frame is still in-tact and can hold it upright or allow it to hang from a fixture. The frame itself can add some visual blank space between sections of your display, giving the eye a place to rest before moving on to the next display. They can also be painted to match the rest of your display and you can even paint over a cork board in a frame.


5. Tiered Displays

You could buy tiered dessert/serving trays at some major stores and vintage stores, but it's fun to make a unique version yourself. If you can find a few glasses (stemmed are great) or even medium-tall candle holders, as well as some assorted sizes of plates, they can be glued together in a stack to form a unique tiered display. I recommend using a glue like E9000 or Gorilla, something that adheres well to glass & smooth surfaces. White glue or hot glue does not normally form a good adhesion to non-porous surfaces.


There are many other ways to build & create your own displays, these just happen to be my favorites. More ideas can be found on the JellyPins Pinterest board, and I add to it often when I find fun ideas! Amber

Saturday, September 7, 2013

Photography - Finding the Sweet Spot (of focus)

I'm going to use a photograph that is a much larger scale than product photography typically is, in order to better illustrate where the focal point falls in an image.





In the first photo, the majority of the picture is out of focus, but near the middle there is a crisp area of pavement that catches the eye. The second photo has been cropped so that the focused area is closer to the bottom of the frame, which feels more natural to the eye than having out of focus area at the bottom.

This is because our eyes find it natural that the closest part of the picture is in focus, but when the bottom of the frame is out of focus, our eyes attempt to bring that area into focus when we look at it. It can actually cause physical discomfort.

When you are taking photos of small items using a macro setting on your camera, you want the leading edge of the object to be in that crisply focused area. Here is an example:



Here is the photo before cropping, with a line indicating where the focus zone falls:



When cropping your photos of small objects, it is best to have that focus zone on the bottom 1/3 line. This is a concept of photography, where the visual frame is divided in thirds horizontally and in thirds vertically. In framing a photo, the guideline is to have the primary subject on one of the lines delineating the thirds of the photo. Here is the image again, with an overlay grid showing the horizontal and vertical thirds:



Notice that the focal line which was marked earlier is now lined up with the bottom 1/3 line, and the left most area of the product is approximately over the left 1/3 line. When cropping, the crop would follow the outer edges of the grid, so that the thirds remain lined up as they are.



That leaves you with a photo cropped so that the focal line is in a very comfortable and natural spot, which draws the eye (and the viewer) in!

Thursday, September 5, 2013

The Weekly Ten - Unique Bead Finds

I love beads, especially unique ones. Vintage, handmade, or just weird, they are all wonderful! Here are some of the unique beads I have found on Etsy recently:






















Don't they all look fun?! I must admit, my favorites are the clear shoes <3

Amber

Tuesday, September 3, 2013

How to Make Craft Shows a Little Easier

Anyone who has sold handmade goods at a craft show knows it is exhausting. Not only are we operating a pop-up store for hours on end, but we have to make that store appear and disappear, often all in a single day. It makes me tired just thinking about it!

Over the years, I've learned a few tactics to help make the craft show experience a little easier:


Ready To Go Displays -
Any aspect of your display that can be arranged or set up before hand will save you time and effort on the day of the show. Jewelry trays with the items laid out in advance, hanging racks with the jewelry hung on it and folding cases that stand vertically on the table are just a few examples of methods to have jewelry laid out and ready to go in a snap.



Business Operations in a Briefcase -
You can use a briefcase, small suitcase, lock box or even a plastic container to keep all of your transaction tools in one place and ready to go from show to show. I use a briefcase that holds my packaging & bags, change, pens, business cards, Square reader, calculator and ledger. When I arrive at a show and set up, I just put the case on the table, open it up and I'm ready to go. Because most of the items stay in there between shows, I always know where everything is and there is no last minute searching the night before or day of the show.



Folding Dolly / Carts -
These are really efficient because they fold up to be kept in your vehicle or under a table at a show, but they can hold a great deal with the addition of bungee cables. I've used these for years, and it has reduced the number of load-in trips to just one, and saved my back!


Pricing Reminder Card -
This is most effective if you have groups of items that are all the same price. I like to price these with signs, but it has lead to moments where I forget exactly what was on the sign so in mid-transaction, I have to run around the table and look at the sign. In order to make it easier, I take an index card and write down the price of any of these types of items and keep it in my briefcase. That way, I only need to glance at the card for a moment to make sure I'm charging the right prices.


Setting up Square -
The Square app has the ability to store your item information. During a transaction, whether cash or credit, you can tap the item you are selling rather than having to put items in individually or tally them up & write them in a ledger separately. Click here for Square's instructions on setting this up for the smart phone app.


With these tips you can set your display up ahead of time, have everything in one place & get it into your booth a little easier, so that you can spend all your energy on having a great show!

Amber

Sunday, September 1, 2013

The Perfect JellyPins for Fall/Winter 2013 and Spring/Summer 2014 Color Trends

JellyPins come in a large variety of colors, but some are perfect for each season of color trends. What follows is a list of JellyPins that will fit well into the current season and next season.

Fall/Winter 2013





Spring/Summer 2014




We are also running a coupon right now in the Etsy shop - enter JP91320 for 20% off your entire order!

Till next time,
Amber

Thursday, August 29, 2013

The Weekly Ten - Fab Craft Show Booths

For this week's post of ten things I adore, I want to share with you some lovely craft show displays found on Pinterest and Flickr. Thanks to the people who shared these to inspire us all!























Such a great group of displays, I for one can learn a thing or two from each of them!

You can find more of the same on the JellyPins Pinterest board! Till next time~
Amber

Tuesday, August 27, 2013

Using the Elements of Art to Create Balanced Show Displays

In art, there are basic elements to every work and the way that these elements are used can have great impact on the visual appeal of the piece. As follows, I will discuss the elements and their application to a craft show (or store) display. As always, some rules are made to be broken and these are no exception. If you feel your product or display would benefit from going outside the lines, by all means do so. The best way to find your ideal display is to experiment and find out what works and feels right for you!

(the elements of art can be found here on Wikipedia if you'd like to learn more about them)



Texture - The best way to use and highlight texture is to include a few different types to break it up. Typical craft show displays do so by their nature, as the tablecloth, display fixtures, and items often have different textures.

To bring out the texture of the items you're displaying, place them against contrasting textures. Some examples include fabric items against either a smooth surface or a fabric with a heavier texture, smooth & sleek jewelry against a richer textured surface, highly textured jewelry against a fine, smooth surface.

To reduce busy-ness, select a limited number of different textures, say 3 or 4, and use them consistently throughout your display. If your display already feels very smooth and lacking in texture, adding some in can add more depth and even encourage people to reach out and feel both the display and the items for sale.

Space - There are two kinds of space: positive and negative. Positive space in a display would be the items displayed as well as tags, signs, containers and fixtures. Negative space is the area between items on display, areas where the tablecloth or background is visible, and space between the position of containers and fixtures on the table surface or wall.

The ratio of positive to negative space can be a personal preference, for a display that has an overall feeling of fullness without busy-ness, I personally prefer a ratio of between 50:50 and 70:30 (positive:negative). This means that only half to two-thirds of the visual space is filled with content. This will allow visitors to your booth an area for their eyes to rest in between the lovely items displayed.

Shape - In a display, shape factors in on the overall theme of the space. Displays can have very broad, flat shape to thin & wiry shape, or round & dimensional to flat. But, to keep a display coherent and cut down on visual clutter, the shapes of the displays should relate to each other. Two wire displays look more consistent than a wire display with a pegboard display. Shallow round glass bowls mixed with tall metal buckets will add visual clutter.

Color - The number one place that visual clutter comes from (other than too many objects) is too many colors. Pick a palette of 2-3 colors that suits your work and your overall brand image, and stick with it. A great scheme is to use neutral colors as a basis that are very complimentary to one another, and then have one or two bold colors as accents. Accent colors are best used in small bursts, but make sure the color occurs often enough throughout the display that it doesn't look out of place.

In my own displays, I utilize black, white and grey as the basis of my display, then I accent it with a bright teal. This scheme matches my business cards and logos, and colorful jewelry pops when it is against clean, neutral colors.

A blind spot that can occur with color is the open areas of your display. If at all possible, design your booth to have a backdrop, be against a wall, or use displays that are not see-through. This way the table, people or scenery behind you will not interact with your display by adding colors that distract.

Tone/Value - This refers to the difference between areas that are light and areas that are dark, and how great the difference between them is. You can utilize the difference in value to highlight your products and make them visually jump off the displays. Placing dark or brightly colored items against a light or pale color, or placing light or metallic items against a darker color will help them to stand out.

You will also want to pay attention to value when it comes to each component of your display. The tablecloth, containers and fixtures should have a very consistent value so that they blend well together and to not try to pop against each other, drawing visual attention away from the items you are displaying.

Line - The lines that you create within your display by placement can lead your customer's eye on a journey. By using regular height of displays, or a deliberately uneven height, you can control the flow.

A great example of this is having your taller displays even across the top or tallest in the middle, and lower displays lowest in the center rising as they approach either edge of the space. This creates a visual "loop", where the eye will typically fall somewhere in the middle and then follow the line around and be drawn into the upper and lower parts of the display.

If there is too much of a gap in the height of display items, it can feel unnatural or even draw your customer's eye over to the display next to you. Having items elevated with height on one side and not on the other can make your display a roller-coaster for the eye, so that it slides downward, out of your booth and into the next. By creating symmetry or a loop, you get the eye to naturally flow back into the space from the edges, which can help to draw people in.



Using these concepts together to bring consistency and movement to your display can help encourage people to spend more time and really explore what you have to offer.

Once you have brought together an idea for a display that is consistent, minimal and cohesive, try adding in some variety in color or shape. For example, if you have display pieces which are all the same size, shape, color and texture, it could feel very zen, or you may find it boring. Try mixing up one of the characteristics, so that they are the same in three elements but different in one. You could try all glass bowls that are white and have different shapes, or fabric bins that are each a different color but all the same size & shape, color coordinated to the items that are in them.

If you like this post, let me know! I may do more in the future, applying the elements of art to photography, jewelry design, etc!

Amber

Thursday, August 22, 2013

Top 10 from Pinterest - Craft Show Display Ideas

I'm starting a new thing... Each week I'm going to post a top ten of ... something! It might be interesting beads, business tips, or even craft show display ideas.

This week I'm going to run with that last one, and share with you my 10 favorite items (found on Pinterest) that would make excellent craft show displays. Enjoy :)




1. Spray Painted Wicker Baskets
I kind-of hate wicker baskets. It might be because I grew up in a house with lots of them, all dusty and faded and generally gross. Or, maybe it's the look of woven wood that sets my teeth on edge. I'm not entirely sure, but learned this week that if you throw a coat of paint on those bad boys, I suddenly start considering where I can put them in my apartment...

I thought these would be a really cute way to display things at a craft show. I've always been a fan of bins, and being able to make them match your display colors (and look rather cool) is always a plus. You could even color coordinate the baskets to what is inside!

Have I mentioned that I'm an absolute nut for color coordination?




2. Framed Ring Displays
I love these so much! I have used regular and half size jewelry trays in my display, but I like a smaller ring display so that I can group "like" rings together, and keep them separate from other groupings. This is perfect, and you can make it match your colors!




3. Chalkboard Suitcase
Suitcase displays are adorable to begin with, but adding the chalkboard is genius. You can change the writing based on what is displayed... you can even write on sales or special deals!




4. Headband Display
I think of all the headband displays I've seen, I like this one the most. It seems like the usual ways to display these is to hang them all on a tube, or wrap them around a round cylinder, and it's best to display your items in a format that has them easy to pick up, otherwise customers might worry about knocking something over and end up not buying something they like.




5. "Cake" Stands
It looks like these were originally intended to be cake stands, but they can be made at various heights and with whatever plates you can find, so that they match the rest of your display. They would be great with white or solid color plates, so that the jewelry really pops!




6. Flat Extension Cords
Once these become more common on the market, I suspect they'll become the safety standard for craft shows!




7. Suitcase
I really, really like suitcase displays. This one is an excellent example.




8. Glassine & Washi Tape Packages
Wrap your customer's purchases up in these! They are so cute and perfect for branding! You could have a stamp or stickers made of your logo to add to these for a nice professional look.




9. Fabric Baskets
These are lovely, and if you can make them yourself, even better! It's nice to see a display at a craft show that catches your eye, and when you get up close you find the products in the display match it. Making these with scraps of fabric from your sewn products would be a great way to show off the fabrics to draw the customers in.




10. Bags with Button Closures
Another really cute glassine envelope possibility.

Have fun and stay inspired!

<3> Amber

Monday, August 19, 2013

Photography - Reaching Nirvana



And of course, by Nirvana, I mean a white background in photos.  Neither is easy, though I dare say getting a white background is easier than reaching Nirvana.   Maybe, I can make the white background thing a little bit easier.  That way we can all put our energy into finding Nirvana. LOL

So the first place you want to start is to mess around with settings on your camera.  Fortunately, even among point-and-shoots like mine (Canon Power Shot SX110 IS), those settings are fairly standardized.  Some cameras may not have some of these, if you're not sure about yours check out the manual.  (or search for tutorials online for your specific camera and it's features, which will probably be clearer)

The setting I've used in the past was Indoor.  I'd set it to macro, maybe bump up the light balance a bit and take dozens of pictures.  Then, I'd go into my photo editing software to clean it up, and find that the backgrounds weren't quite so pretty and white as they looked on the camera screen.  I've been doing this for years, and somehow I still forget on occasion that my camera screen is a little overly bright.  Anyway, in using the software to edit, I would hit a point where I could either get a nice white background -or- I could have the colors actually look like the thing I had photographed.  Not a fun choice!

                                          Way too much magenta!  Ewww.

So, I decided to try the Program setting on my camera, and change the white balance setting to Tungsten.  This is because I use regular non-fluorescent bulbs, which have a yellow/orange cast.  Also known as warm white!  Lovely in rooms, not so much in photos.

                                          Too much blue, not enough green.

This setting produced an improved color temperature over the indoor setting, so I shut off the lights on my lightbox and was about to upload the pictures...

And then it occurred to me that perhaps I should try shooting without my lights on at all.  It's pretty bright here in Phoenix, and the open side of my lightbox faces 1/2 a wall of glass, so it was worth a shot.

                                          Pretty close to aaahhh-mazing!


Bingo.  The color temperature looked considerably more neutral on Indoor with the lights off than it did on program with the lights on.  So, I cranked up my light balance (the +/- button) to +1.5 and...


Bam!

                                         There it is!

All I had to do at that point was up the contrast a bit to get that perfect white, and use a big white paintbrush to remove the darker areas around the edges of the picture, to arrive at the final image:

                                                      I dream about pictures like this.

So there you have it... a brilliant white background and all I had to do was turn off the stinking lights.  Who'da thunk it?  Okay probably everyone else but every now and then I'm not as bright as I pretend to be ;)

So, here are all of the pics side by side so you can see the startling differences!



Hope this helps!!


Next installment will be about ... WHY IS THERE GLITTER IN MY ICED TEA?  Oh, sorry.  Noticed some glitter in mah tea.  Risk of that craft that I do.  Anyway,

We'll be talking about macros and cropping.  Or, "How to make the focal point feel like it is at a natural place in the photo so the viewer's eyes don't go buggy"  It matters more than it seems like it should!

<3
Amber